"I switched onto a maternity-aware ACA plan two months before getting pregnant. Out-of-pocket was a fraction of what it would have been. The whole pregnancy felt budgetable."
Health coverage for women entrepreneurs and business owners.
ACA marketplace plans, group SHOP options, and self-employed coverage — designed around maternity, fertility, mental health, caregiving, and the realities of building a business while building a life.
She builds. We cover.
Coverage that meets you wherever you are in the building.
Solo Women Founders
Pre-revenue and early-stage
Women-Owned LLCs
Established with first employees
Service-Based Entrepreneurs
Consultants, coaches, creatives
Product-Based Founders
DTC, retail, makers
Working Mom Founders
Building while caregiving
Mid-Career Transition
Leaving corporate, launching solo
What most insurance ignores about women's lives.
The women-specific realities — maternity, fertility, postpartum, mental health, hormonal health, the caregiving roles you carry — are routinely underbuilt into baseline plans, or priced like an afterthought. We treat them as the headline, not the footnote. We help you pick a plan that actually shows up for the parts of your life insurance usually skips.
"Pick the plan that shows up for your whole life — not just the parts that fit in a brochure."
What we make sure your plan answers for:
- Maternity coverage (and how to time enrollment around it)
- Fertility coverage (and how to evaluate plan differences)
- Postpartum mental health coverage
- Caregiver flexibility for elderly parents
- Mental health and therapy with women-aware providers
Plan types that fit how you build.
Four lanes, depending on where your business and your life are right now.
ACA Marketplace
Solo founders, subsidy-eligible
- Maternity included by federal law
- Subsidies often cover most of the premium
- Mental health and preventive care covered
- Enroll during Open Enrollment or life events
Group SHOP Plan
Women-owned businesses, 1–50 employees
- Tax-advantaged for the business
- Stronger maternity + fertility riders
- Year-round enrollment
- Builds retention with first hires
HSA-Compatible HDHP
Long-term tax strategy
- Triple-tax-advantaged HSA savings
- Lower premium, higher deductible
- Smart for healthy years pre-family
- Funds roll over forever
Maternity-Inclusive Comprehensive
Planning a baby in the next 24 months
- Stronger maternity + NICU coverage
- Predictable in-network OB networks
- Postpartum mental health included
- Lactation + breast pump benefits
Three steps. No suit required.
Tell us about you, your business, your life
A 30-minute call. We cover where you are, what you're building, who else you're caring for, and what coverage actually has to do.
We compare plans with your priorities in mind
We line up ACA, group SHOP, and self-employed options against the things that matter — maternity, fertility, mental health, your providers, your budget.
We enroll, then stay with you year-round
Open Enrollment, life events, claims questions, hiring your first employee — we don't disappear after enrollment. We stay your advisor.
Stories from women who build.
"Switching to a group SHOP plan meant I could finally offer real benefits to my first two hires. That made the difference in keeping them."
"Telehealth + strong mental health coverage was non-negotiable for me. They actually understood what a caregiving year looks like."
Get Your Personalized
Coverage Quote
A few quick questions. A licensed She Builds Health advisor or one of our marketing partners will reach out with plan options that match your needs.
- Licensed insurance agency in all 50 states
- Compare plans from 50+ carriers in one place
- No SSN required to get a quote
- Free service — no obligation to enroll
- Talk to a real licensed agent, not a robot
Who are you searching for?
We'll tailor your options based on who needs coverage.
Frequent questions, candidly answered.
The questions women entrepreneurs actually ask us — answered the way we'd want them answered.
ACA marketplace plans are required by law to cover maternity care, but the differences between plans matter a lot: which OB networks are in-network, what the deductible and out-of-pocket maximum are for the calendar year your due date falls in, whether NICU is in the same network, and how postpartum visits are billed. We help you pick the plan whose calendar year your delivery is most likely to land in, and whose maternity-specific costs are most predictable. Timing your enrollment around Open Enrollment or a qualifying life event also matters — we walk you through both.
Fertility coverage varies dramatically by plan and by state. Some states mandate IVF coverage; many don't. ACA plans typically cover diagnostic workup but vary on IUI, IVF, and medication. Group SHOP plans you build for your own business can include stronger fertility riders. We map out exactly what's covered, what isn't, and what you'd pay out of pocket before you pick — so there are no surprises after enrollment.
All ACA-compliant plans cover mental health, including postpartum, at parity with physical health — meaning the same deductible, copay structure, and limits. What varies is the network: how many in-network therapists actually have postpartum and perinatal training. We help you pick plans whose mental health networks include real perinatal providers, not just a directory full of names.
Health insurance doesn't pay you to caregive, but the right plan reduces the cost burden of caregiving — telehealth for your parent's visits, in-network specialists where they live (not just where you live), strong prescription coverage, and mental health for you (caregiver burnout is real). We design plans around the caregiving reality, not despite it.
Yes, and very generously. Subsidies are based on expected annual household income, not business revenue. If you're early-stage with modest income, you likely qualify for substantial premium tax credits — sometimes covering most or all of the premium. We calculate your exact eligibility for free and re-check it as your income grows.
Depends on your team's situation and your tax setup. A group SHOP plan can be tax-advantaged for the business, helps retention, and often unlocks stronger maternity and fertility coverage than individual plans. But for very small teams where employees already have spouses' coverage, individual plans + a QSEHRA reimbursement can be cleaner. We model both and show you the real numbers.
Three lenses: (1) is mental health truly at parity in the plan (it should be by law, but check copays and visit limits), (2) does the in-network directory include women-aware providers in your zip code, and (3) does the plan cover hormonal health specialties (endocrinology, menopause specialists, pelvic health) without out-of-network nightmares. We pre-screen all three before recommending anything.
We're built around the women-entrepreneur lens, but coverage is for your whole household and your whole team. We routinely enroll spouses, kids, and full SHOP groups (any gender). The point isn't who's covered — it's that the agent designing the plan actually understands the realities of a woman building a business.
Guides from one builder to another.
The Woman Entrepreneur's Health Insurance Guide
Plan-by-plan walkthrough for solo, small team, and growing.
Read guideMaternity Coverage Timing for Self-Employed Founders
When to enroll, what to ask, what to budget.
Read guideGroup SHOP Plans for Women-Owned Businesses
Tax advantages, eligibility, and retention impact.
Read guide